Child Care Marketing Using Video – Episode 7
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In the growing age of social media, internet culture and short attention spans, it can be integral to your marketing and family relationships to explore different mediums of communication. Our favorite? Video!
With the help of our local video expert, Maddie, Caroline and Justina take you through the process of integrating video into the marketing of your child care center and using video to tell your child care story.
Feeling uncomfortable talking to your phone to record a video? Don’t worry, we’ve got your covered! We talk about how to navigate being uncomfortable in front of the camera and cover basic tips on attention grabbing headlines and content. Prepping and having a plan will help you become ready to film.
Caroline, Justina and Maddie go into great detail about how to tell your child care story and take you through a step-by-step process of getting your child care center ready for this type of media. Video editing software, to the tools that are needed is also covered. Be sure to take some notes!
RESOURCES:
Check out Promo.com! One of our favorite sites to make quick videos!
ABOUT THE GUEST:
Maddie Mehnert, Digital Content Producer, is a recent graduate with a background in Secondary Education. With her knowledge of educating children and her video editing abilities she can provide child care centers a fresh alternative viewpoint on how to promote and sustain their centers.
ABOUT THE HOSTS:
Caroline Jens, Owner, Child Care Biz Help is an innovative leader in the child care industry. Her background of finance paired with being an Executive Director of a multi-location center gives her a unique ability to see all aspects of child care centers.
Justina Paterson, Chief Marketing Officer, Child Care Biz Help is an asset to the industry on many levels. Her background in design and marketing, paired with her time spent in a classroom and in leadership gives her a unique viewpoint when it comes to the industry.
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